#Fashion love affair series#

Hence why catwalks are the showcase method of choice and why online shopping sites provide videos of models walking in the clothes as well as photos of the clothes themselves. The fleetingness of what is in vogue makes fashion, as Wim Wenders discovers, 'by definition, always in.' Clothes are also, largely, about physical movement: how they sit and move on the human frame, not on the hanger or the terrifying faceless mannequin.

Fashion deals with what is 'in' - this is constantly changing and part of the attraction. So, what exactly is this affinity? Firstly, at an ontological level both film and fashion deal with movement and the ephemeral. Participants included Tom Ford, Stella McCartney and Jonathon Saunders. Another new project this year, Green Cut, - a collaboration between the British Film Institute and the British Fashion Council - challenged eight famous designers, to each create a bespoke piece that offers a contemporary take on a classic film. In 2009 Tom Ford declared himself a film director with the visually stunning, albeit appallingly scripted, film A Single Man. On the flip side, fashion designers are trying their hand at film or directly using it as a source of inspiration. In the past two decades, films about fashion - The Devil Wears Prada, Coco Before Chanel, A Notebook on Cities and Clothes, to name but a few - have made box office hits, as well as successful documentaries.

Although this venture is new, cinema's infatuation with fashion has been long-running and, until recently, unrequited.

#Fashion love affair series#

Last week a series of 'fashion films' were screened in London's Canon Cinema, interspersed with director's Q and A sessions and live catwalks. London Fashion Week launched a new initiative this year, Fash/On Film, to celebrate the relationship between film and fashion.